Job description
1) Product messaging and positioning Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
2) Generate ideas to create content material and promote it across various channels including email marketing, sales collateral, social media etc.
3) Conceptualize ideas for Product and Feature-based videos on a weekly basis and execute video marketing campaigns and drive results.
4) Content strategy and execution - Create various content plans and ensure they are aligned to our overall marketing goals including blogs, Ebooks, Webinars, Whitepapers, email campaigns, website, etc.
5) Plan and launch multiple social media campaigns to increase the followers and engagements.
6) Market, customer, and competitive analysis  Be the expert on the customer, the industry trends, and the players in the market
Plan the launch of new products, features and releases and manage the cross-functional implementation of the plan.
Work closely with product development teams for the news on product updates and communicate the same to the customers and the market.
7) Sales collateral - Build a strong arsenal of sales material that effectively communicates what solutions we provide, relevant to specific industries, customer segments, geographies, etc.
8) Run SEM campaigns to drive traffic and increase the brand presence of the products.